We read and score real business websites the way AI assistants read them. This page covers 4,228 beauty sites, re-read on a rolling cycle. Their average score is 55 out of 100. Every figure below is measured, and moves as the measurements do.
The share of measured sites with each practice in place. Movement compares the current reading window with the one before it, shown only where both windows hold a real sample.
| Practice | Sites that have it | Moving |
|---|---|---|
| HTTPS | 100% | no earlier window yet |
| AI crawler access | 99% | no earlier window yet |
| Crawlable | 97% | no earlier window yet |
| Mobile viewport | 94% | no earlier window yet |
| Linked profiles | 93% | no earlier window yet |
| robots.txt | 92% | no earlier window yet |
| Language declared | 91% | no earlier window yet |
| Internal links | 84% | no earlier window yet |
| Sitemap | 83% | no earlier window yet |
| Open Graph | 80% | no earlier window yet |
| Answer-first opening | 73% | no earlier window yet |
| Page title | 67% | no earlier window yet |
| Meta description | 67% | no earlier window yet |
| Opening hours | 67% | no earlier window yet |
| Canonical URL | 66% | no earlier window yet |
| Valid structured data | 57% | no earlier window yet |
| Content depth | 57% | no earlier window yet |
| Image alt text | 51% | no earlier window yet |
| Heading order | 42% | no earlier window yet |
| Single main heading | 41% | no earlier window yet |
| Business schema | 41% | no earlier window yet |
| Where you are | 35% | no earlier window yet |
| llms.txt | 34% | no earlier window yet |
| Name, address, phone | 31% | no earlier window yet |
| Recently updated | 26% | no earlier window yet |
| Question headings | 13% | no earlier window yet |
| FAQ schema | 4% | no earlier window yet |
A practice being common among measured sites is a fact about those sites. It is not a promise that adopting it gets a business recommended, and we publish our research on that question separately as it is measured.
The same checks behind these figures run on any site, free, in about a minute.
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