Almost no small business is ready for AI search.

What are small business websites missing?

Worst first. Every figure is counted from the businesses where that thing could be checked at all, and the count is shown beside it.

What has the web already fixed?

Worth saying, because it shows the rest is achievable. Nearly every business now gets these right, and a few years ago most did not.

Crawlable, AI crawler access, HTTPS.

How was this measured?

We take business listings from OpenStreetMap, keep the ones with a website, and read each home page once, checking the things an AI assistant needs in order to understand and trust a business. Sites we could not read are counted, not quietly dropped, because dropping them would flatter every figure on this page.

We know of 201,858 businesses and are working through them, one website per second, and re-read everything every three months. No figure appears here until it has been measured on at least 30 businesses.

By trade, measured

Each page below covers one trade: how many sites we measured, what they average, and which practices they have or are missing.

• restaurant49,519 sites · average 55
• cafe9,298 sites · average 54
• dentist6,550 sites · average 65
• hairdresser4,768 sites · average 53
• auto repair4,720 sites · average 60
• beauty4,228 sites · average 55
• gym3,909 sites · average 58
• legal3,712 sites · average 63
• real estate2,893 sites · average 56
• vet2,638 sites · average 65
• bakery2,439 sites · average 54
• hvac1,128 sites · average 67
• florist1,103 sites · average 63
• optician922 sites · average 61
• roofer769 sites · average 69
• accountant761 sites · average 54
• plumber676 sites · average 67
• builder651 sites · average 60
• electrician397 sites · average 61
• carpenter199 sites · average 58